Google reportedly made over 3000 changes to its search algorithms in 2018.
Some changes are small and don’t really affect the search rankings at all. But some are more obvious and change the way users interact with search results, which naturally has lead to some hot-under-the-collar responses from SEO experts.
So far in 2019, there have been large updates in March and June. Smaller updates are likely but won’t be announced in the same way as these large core updates. While the changes will affect every website differently, there are a number of factors that are going to be congruent to all websites.
Your website is a multi-purpose tool. Not only should it be a sales tool, but it needs to focus on being search engine friendly and user-focused. Google is continually changing the way users are interacting with search results. A lot more focus is given to certain types of content that are not necessarily just keywords. Your website should be a source of profitability for your business.
Google Ads take into account your expertise, authoritativeness and trustworthiness. This determines what ads will be served to searchers. These days the search results are links to websites, but also display ads, text ads, video ads, featured snippets, images and your Google My Business page. DMM has previously given you the reasons for focusing on your SEO.
Achieving success is an ongoing process since there are frequently new things to consider. Right now, the user experience on your website is the number one focus for SEO experts. With this in mind, Dynamic Multi Media have created a guide to help you work through your website’s user experience and see what your clients see.