Dynamic Multi Media is a New Zealand family-owned business that has been operating for over twelve years.
Here at DMM, we recognize the need for our clients to prove the exact benefit of their different marketing strategies. You want to know what the ROI on each channel is, to know how much of your budget should be spent on it.
Video marketing as part of a marketing strategy requires time, money and effort to be successful, so you want to be sure that these resources have been well spent. According to multiple sources, video content marketing is fast becoming the number one source of sales conversions, with statistics to back up that claim.
DMM loves to create interesting, high quality and visually enticing video content for our clients. We will work with you to conceptualize videos that will achieve your goals and convert watchers into buyers. We will target your video to the exact point in the buying cycle you want to target. Our experts will bring what we have in state-of-the-art equipment, industry knowledge and experience as well as creativity to the table to produce videos that spark interest and delights your audience.
Once your video has been produced we masterly market them for you. Video content can be utilized on multiple platforms: your website, your blog, your social media channels or relevant third party sites. Currently, you can use video content to market on Facebook, Linkedin, Youtube, Instagram and Google Display Network, to name a few major players.
DMM recommends using Wistia to host videos for our clients. Wistia is a useful video hosting solution which integrates with Google Analytics to consolidate all the most important metrics in one place, so you can better understand how your video content is contributing to your digital marketing strategy. Wistia.com provides statistics that say people who have watched video on their site are around 70% more likely to convert than those who have not watched a video.
We can infer that without video content, you are missing valuable sales opportunities which video would have given you. If you put a monetary figure on the value of a conversion for your business, it’s then a simple calculation to determine the ROI of your video content. With 70% more conversions than on traditional content, it’s clear that investing in video marketing is essential to your overall digital marketing strategy.