The best tools to manage a busy social media schedule


The best tools to manage a busy social media schedule

Staying on top of social media in today’s fast-paced environment can be tricky. There is a constant stream of new content being created, and those who fail to keep their feeds fresh are easily left behind. Having an active presence across a multitude of social platforms is a great way to stay at the forefront of the minds of your current and potential customers.

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So, how do you stay on top of managing a busy social media schedule when there are just so many platforms screaming for your attention at once? Firstly, you take a deep breath. Secondly, you check out our guideline below. Here are some of the best tools to manage a busy social media schedule, create a solid content marketing strategy and build a consistent online presence.



We may be slightly biased here (Hubspot is our tool of choice), but Hubspot really is a one-stop shop for everything you need when it comes to scheduling, social media, blogging, SEO, lead pages, sales data, CRM and detailed reporting and more. HubSpot is all-in-one inbound marketing software. 

Did you know that DMM is actually a silver certified agency partner with HubSpot? That means we’re experts at inbound marketing, lead generation, and sales conversions! Cool right?

Price range: $0/mo - $2,400+/mo

Free trial available? Yes


HootSuite is a great tool when you are managing multiple social media accounts (especially if you’re an agency that may need to handle hundreds!).

HootSuite allows you to easily schedule posts across over 35 popular social networks, and includes great trainings that teach you how to think like a social media marketer. Whether you’re looking for scheduling, content curation, analytics, monitoring, team management, contests or more, HootSuite does it all.

Price range:  $19/mo - $499+/mo

Free trial available? Yes


MeetEdgar is great in its ability to automatically re-share your evergreen content. Automated resharing keeps your content fresh, drives more traffic and increases engagement.

Repurposing older content again means you won’t get stuck with nothing to share, and it also means that more people have the chance to see something they might have missed last time!

Price range: $49/mo

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IFTTT (If This Then That) is an awesome tool that can be used to create reactionary responses to content you create by linking together different social media platforms, apps and websites.

You can set it up to do something based on a trigger and an action (it will create a new action based on a certain trigger being met). For example, you can publish a new blog post (trigger), and then IFTTT will automatically create a new Tweet (the action) about that blog. It essentially helps your apps and devices work together seamlessly.

Pricing: free


Buffer is another one of the most widely used scheduling tools (it is used by over 4 million people around the world).

It lets you schedule not only schedule a post across a variety of different platforms, but it also allows you to individually customise each post for all the different platforms you might want to post it to.

Pricing: $0/mo - $399/mo

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Sprout Social is a platform that allows the streamlining of real-time communication, as well as a host of other social media management tools.

It’s also great for sales teams to monitor their clients’ social media mentions, engage with brand advocates, schedule content in advance and utilise the reporting tools.

Pricing: $99/mo - $249/mo

Free trial available? Yes


We hope you've found this quick guide useful!

These suggestions are really just a handful of the tools that are available to manage and best utilise the different social media platforms. Don’t forget, all the platforms are slightly different in the way they operate, the manner in which you might receive the best engagement, and the types of content that you would post on them.

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